Plaid, Inc., the Japanese company that provides the CX platform KARTE for digital marketers, raised 2.7 billion JPY in funding.
Backers included existing shareholders Femto Partners LLP, Eight Roads Ventures Japan, new investors Mitsui & CO., Ltd, Mitsui Sumitomo Insurance Venture Capital Co., SMBC Venture Capital Co., Mizuho Capital Co.,Ltd., Mitsubishi UFJ Capital Co., Ltd., in addition to loans from Mizuho Bank and Sumitomo Mitsui Banking Corporation.
The company intends to use the funds:
1) to begin a full-scale marketing investment
2) to strengthen hiring activity in all profession in association with expansion of business area such as mobile applications
3) to construct a scalable development framework to handle increasing data along with the business spread into non-EC categories (such as real-estate, financial industry)
Launched in March 2015 and led by CEO Kenta Kurahashi, Karte provides an analysis and a real time visualization of web site visitors’ behavioral data on a per-person level, to allow marketers to make appropriate communications with each and one of their customers.
Within three years, the company’s platform has analyzed an accumulated total of 2.2 billion users, and up to 548 billion JPY of total annual sales for EC clients, which accounts for approximately half of our clients.