OrderMyGear, a Dallas, TX-based group e-commerce company, received a $35m investment from Susquehanna Growth Equity (SGE).
As part of the transaction, Ben Weinberg and Aaron Flack of Susquehanna Growth Equity will join the OrderMyGear board of directors.
The company will use funds to accelerate product development, strengthen channels to market and expand hiring.
Led by CEO Kent McKeaigg and COO James Skidmore, OrderMyGear is a software company that provides e-commerce, order management, payment and supply chain software to the team sporting goods and group apparel markets.
The platform streamlines the merchandising, ordering and fulfillment of team gear and group apparel by providing online stores and tools for dealers, decorators, and anyone selling to teams, leagues, corporations, and other groups.
In 2017, the company facilitated nearly $200 million worth of commerce, representing over 100,000 individual group stores and over 2,000 team dealers, decorators, and athletic organizations.
OrderMyGear has 80 employees.