Mapadore, a Milan, Italy- and London, UK-based SaaS sales optimization platform, raised €1m in funding.
The round included €500k from business angels and 500k in debt funding.
The company intends to use the funds to grow its sales and development efforts and expand abroad.
Founded in 2016 by Fabrizio Bosio, CEO, Mapadore is a Salesforce native sales optimization engine that intervenes during the appointment booking process to provide geo-optimized appointments in line with a given sales strategy to help sales people work on the go. It manages appointments, organizes the agenda, gives priorities to commercial leads according to different parameters, optimies the user path, recommends matching between the agent and the potential client, among others.
The company, accelerated by Nuvolab, a venture accelerator founded and led by CEO Francesco Inguscio, is currently present in Italy and UK with clients in 38 countries. Since June 2017, it is present on Salesforce AppExchange.