Key Data Dashboard, formerly known as VRM Dashboard, a Santa Rosa Beach, FL-based developer of data visualization and comparison software for vacation rental managers, raised $2m in Series A funding.
Participants included many of the initial investors in Glad to Have You, including property management and vacation rental company 360 Blue.
The company intends to use the funds for market expansion.
Led by Jason Sprenkle, Key Data Dashboard provides vacation rental companies with data and analytic tools for instant visualization of core KPI’s, as well as anonymized comparative views of the local, regional & industry competitive data sets.
Concurrent with the Series A round, founder Amy Hinote is stepping down to focus full time on her growing VRM Intel magazine and brand.