Geoblink, a London, UK-based location intelligence SaaS company, secured a £4.5m in funding.
Backers included Elaia Partners, existing investor Nauta Capital and grants from the Government of Madrid and Neotec CDTI, a public organization for technology development in Spain.
The company intends to use the funds to accelerate its sales force growth across Spain, France and UK.
Founded in 2015 by CEO Jaime Sanchez-Laulhe, Geoblink has developed an advanced SaaS solution that enables companies to leverage qualitative data from public, private and business-specific sources to perform precise location-based analysis and to improve the performance of their store network, forecast their sales, improve their expansion decisions, optimize their distribution strategy and maximise the success of their marketing actions.
The company is targeting different market segments – from SMEs to large accounts – including retail, real estate and consumer goods.