Digible, Inc., a Denver, CO-based digital marketing and technology company specializing in property management, raised $250k in seed funding.
Axiom Multifamily Realty Advisors made the investment.
The company will use the funds to continue to expand its business reach.
Co-founded by Reid Wicoff and David Staley, Digible provides a predictive marketing platform – FIONA – for property management professionals to improve work efficiency, cost-per-lead and resident insights in local market. Fiona sets and adjusts marketing budgets based on a proprietary algorithm that factors property type, occupancy, market trends, forecasted leads, close ratios and more, engineers recommendations using local data points such as leasing velocity, renter population, platform affinity, market competition, expiring leases, resident surveys, and more, and accelerates lead generation by identifying and recommending campaign strategies.
The company has customers in over 50 markets and over $1 million in ARR (annual recurring revenue).