Agentology, a San Diego, CA-based sales productivity platform for real estate agents, received $12m in Series A funding.
The round was led by Defy.vc, with participation from Freestyle Capital, Moderne Ventures, Silicon Valley Bank, Simplexity Ventures, and OurCrowd. With the new financing, Trae Vassallo, Co-founder and Managing Director of Defy.vc, will join Agentology’s board.
The company intends to use the funds to enhance its lead qualification process and referral network.
Led by David Tal, CEO and co-founder, Agentology provides a lead-qualification service for real estate agents in the U.S. to qualify and convert their cold web leads into hot prospects and refer and monetize the leads they don’t want or can’t handle via a built-in referral network.
In addition to its funding, Agentology also announced that it has signed a marketing agreement with Realogy, a global franchisor of some brands in the real estate industry, including Coldwell Banker Real Estate, CENTURY 21®, ERA Real Estate and Better Homes and Gardens® Real Estate, to increase sales productivity to its 192,000 agents nationwide.