Whoop, a Boston, MA-based human performance company, raised $25m in Series C financing.
The round was led by UAE71 Capital with participation from the National Football League Players Association (NFLPA), Durant Company, Thursday Ventures, existing investors Two Sigma Ventures, Accomplice, Mousse Partners, Promus Ventures and NextView Ventures, and individuals David Stern, National Basketball Association (NBA) Commissioner Emeritus; Jack Dorsey, co-founder and CEO of Twitter; Russell Okung, offensive tackle for the Los Angeles Chargers of the National Football League; Mike Novogratz, CEO of Galaxy Digital; and Nicholas Negroponte, founder of the MIT Media Lab and One Laptop per Child.
The company will use the financing to accelerate global scale and international expansion of its human performance technology across the Elite and Consumer markets.
Led by Will Ahmed, Founder & CEO, Whoop makes products for high performance users to understand their bodies and inner potential. The WHOOP Strap 2.0 is worn by elite athletes to change behavior through actionable recommendations. Whoop provides teams and individuals with a continuous and personalized understanding of Strain, Recovery, and Sleep. .
The company has established itself as a leader in professional sports working with over 100 of the most valuable sports properties in the world including Major League Baseball, NFLPA, NBA, as well as collegiate teams such as Duke University Men’s Basketball.
At the same time, Whoop continues to expand in the consumer market.
As part of the financing round, the company is also announcing the addition of four new team members:
– Antonio Bertone, who has joined the management team as Chief Marketing Officer,
– David Stern, who has joined the company as an advisor,
– AG Gangadhar, the former Head of Engineering at Uber and investor through Thursday Ventures, who will advise the company on best practices for scaling the unprecedented size and granularity of data, and
– Nicholas Negroponte, who has joined the company’s Board of Directors.