Smarter Sorting, a Austin, Texas-based provider of a reuse solution for household hazardous waste, raised $5m in seed funding.
Backers included RTP Ventures and others.
The company intends to use the funds to further invest in machine learning driven technology.
Led by Chris Ripley, CEO, Smarter Sorting provides a tech platform that gives municipalities, retailers and waste management companies the ability to accurately identify, categorize and sort every class of chemical containing product, creating new waste to value supply chains in the process.
Its platform is currently being used by 15 municipalities across the country and by Canada’s largest retailer, Canadian Tire.