Goop, the Santa Monica, Calif.-based lifestyle content and commerce company founded by actress Gwyneth Paltrow, raised $50m in Series C funding.
Backers included Lightspeed Venture Partners, Fidelity Management and Research Co. and return backers New Enterprises Associates and Felix Capital.
The company, which has raised a total of $82m since founding and reportedly has a post-money valuation of $250m (although the company denies it), intends to use the funds to continue to grow globally.
Led by CEO Gwyneth Paltrow, Goop is a lifestyle media and ecommerce company with roots in content across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work. Within those pillars, they curate and sell a tightly-edited array of products including a skincare line made from organic ingredients; a regimen-based vitamin program to address the acute needs of modern women; a line of fragrances, crafted from entirely natural components; and a limited-edition range of fashion essentials, all made in Italy’s finest mills and factories.
The company currently has 150 employees.