Fitcode, a Seattle, WA-based fashion-data company that pairs consumers with jeans that fit, received an additional $750K in funding.
The round, which brings total funding to $2.95M, was led by Harvey Partners.
The company intends to use the funds to deliver on the product roadmap, execute on its omnichannel vision, and support growth.
Led by Rian Buckley, co-founder and CEO, Fitcode has just expanded with the launch of a men’s fit tool. Previously available for women’s denim (including petite and plus), Fitcode’s fit solution will now be available for men’s denim, in response to industry and consumer demand. The men’s experience launched in partnership with Silver Jeans Co.™, an existing Fitcode partner.
Fitcode’s women’s fit tool has been integrated on silverjeans.com since fall 2017. Visitors to the site can now take the Fitcode fit quiz and shop personalized, fit-based style recommendations across departments.
The company, which has previously integrated with JOE’S Jeans, AG, Hudson Jeans, JAG Jeans, and more, has 200,000 users and counting.