Backers included Jian Sun from JLAB, Bo Shen from Fenbushi Capital, and institutional investors INBlockchain and FUNCITY Capital.
AdRealm uses blockchain technology to give ad players permission to view data content once agreed to follow chain protocol. Since all transactions are traced and immutable on the chain, this reduces the transaction costs borne by third-party tracking and monitoring providers.
Through coded parameters, AdRealm is able to establish standards for service terms of each provider, such as service term boundaries, revenue model, and data accessibility.
All micro-service providers will compete fairly on AdRealm and earn accordingly to their service terms. Advertisers and publishers can choose the services they need and transparently track their spending and earnings across all stages of advertising.
AdRealm has partnered with UPLTV, an AI-driven mobile app monetization optimization service for developers and publishers, in the initial stage. UPLTV has received over $10 million in equity funding from Share Capital, Yi Capital, OuDe Capital, and QianMing Capital.