11 Honoré, a Los Angeles, CA-based online shopping platform offering designer runway styles in sizes 10 to 24, raised $8M in Series A financing.
The round, which brings the company’s total funding to $11.5M, was led by Redpoint Ventures, with participation from existing investors Forerunner Ventures, Upfront Ventures, Greycroft and Canvas Ventures. In conjunction with the funding, Medha Agarwal, Principal, Redpoint Ventures, will join the 11 Honoré board.
The company will use the funds to expand designer partnerships, add available size runs to 24 and bring on contemporary brands to complement existing runway styles.
Founded by Patrick Herning, tech executive turned luxury strategy consultant, and Kathryn Retzer, former Vogue and Town & Country fashion editor, 11 Honoré provides an e-commerce platform that serves women over a size 10 with luxury runway designs.
11 Honoré launched in August 2017 with 16 luxury designers and today has over 50 designers offering designs exclusively through its platform including Christian Siriano, Zac Posen, Prabal Gurung, Brandon Maxwell, Monique Lhuillier and Michael Kors, plus exclusive styles and capsule collections.