Virtualitics, a Pasadena, California-based data analytics and visualization company, raised $7m in Series B funding.
The round, which brings total funding to in excess of $11m, was led by Centricus with participation from the Venture Reality Fund and other private investors.
The company intends to use the funds to continue to develop its solutions.
Led by Michael Amori, Chief Executive Officer and Co-Founder, Ciro Donalek, CTO and Co-Founder, and Dr. Scott Davidoff, Virtualitics provides enterprises with a big data visualization and analytics platform that leverages virtual reality, augmented reality and artificial intelligence.
Its collaborative environment links data with natural human pattern recognition, enabling both data scientists and non-expert users to uncover multidimensional relationships in data, extracting actionable knowledge.
The technology has been implemented by several major global Fortune 500 businesses across multiple industry sectors, including consumer goods, healthcare, energy and finance.