Simplaex, a Berlin, Germany based developer of Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, closed a follow-on investment, bringing total funding to date to $6M.
The round was led by Harbert Management Corporation.
The new funds will be used to accelerate development of the company’s product offerings and expand the team of developers and data scientists.
Led by CEO Jeffry van Ede and CTO Moti Tal, Simplaex is developing a proprietary solution for the demand side (advertisers/DSP) and the supply side (SSP and publishers) to understand a consumer’s digital behavior in real-time to acquire net new customers, retain their most-valued customers, and find new opportunities for monetization.
The company is backed by Target Partners and High-Tech Gründerfonds.