Pulse Labs, a Seattle, WA-based startup that allows brands to understand how real people interact with their voice apps, raised $2.5m in financing.
The round was led by Madrona Venture Group, with participation from the Amazon Alexa Fund, Bezos Expeditions, and Techstars Ventures.
The company is using the funds to continue to develop its solution.
Founded in early 2017 by Abhishek Suthan, Dylan Zwick and Akansha Mehta, Pulse Labs helps brands understand how real people interact with their voice apps through a process of live testing and data analysis. Using Pulse, voice app developers can see how consumers want to interact with their app and get data on which prompts work and which don’t.
The team has already assisted in the launch of more than 20 Alexa skills for top brands and is extending their product to Google Actions in the coming months.