Mirror Secures $13M in Funding

Mirror, a NYC-based fitness technology company for in-home workouts, closed $13m financing.

The round was led by Spark Capital, with participation from Lerer Hippeau, First Round Capital, Primary Venture Partners, BoxGroup, and Brainchild Holdings.

The company will use the funds to accelerate product development and to expand its in-house content production.

Led by Brynn Putnam, founder and CEO, Mirror provides a connected fitness system that combines a responsive display with content to bring the boutique studio experience in-home. Users receive access to a selection of live and on-demand classes across a variety of genres, including cardio, strength training and yoga.



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