Marketing Evolution, a NYC-based provider of global AI-based marketing optimization and analytics software, raised $20.6m in Series B financing.
The round, which brings the total invested to date to $24.6m, was led by private equity and venture capital firm Insight Venture Partners, with continued participation from existing investor Zetta Venture Partners. In conjunction with the funding, Jeff Horing, co-founder and managing director at Insight Venture Partners, will join Marketing Evolution’s Board of Directors.
This new funding will be used for continued product innovation, further expansion of the company’s marketing and sales departments, and to support its growing global customer base.
Led by Rex Briggs, founder and CEO, Marketing Evolution provides marketers with “Person-Centric Business Decisioning” software that combines measurement, insights, optimization, and execution, using person-level data and analytics.