Lightful, a London, UK-based social media and campaign management platform for charities and social enterprises, raised £4m in Series A funding.
Backers included Pink Floyd drummer Nick Mason and IndyCar champion Dario Franchitti, entrepreneurs and Lightful board members Jeffrey Thomas and Annika Small.
The company intends to use the funds to invest in its core platform, in its full-service digital consultancy called Lightful Services, and in its R&D division, Lightful Labs.
Led by Vinay Nair, CEO & Co-Founder, Lightful integrates with Facebook, Twitter and LinkedIn to create a single platform that enables charities and social enterprises to manage their social media content, supporter relationships and campaigns with tools including a story-builder, an in-platform chat, and in-depth analytics, available via desktop, with an app for iOS & Android.
The company already has 1,800 sign-ups to its service, from charities, individuals, and ‘beyond profit’ organizations which use the platform to strengthen relationships with supporters at scale, amplify high-impact stories, and raise support and funds for their cause.
Lightful also operates a full-service digital consultancy called Lightful Services, to build technology solutions (e.g. community portals, donation pages for digital fundraising campaigns) for clients including London’s Air Ambulance, The Big Give and School for Social Entrepreneurs, and an R&D division, Lightful Labs, which is trialing experiential technology including artificial intelligence, machine learning, bots and voice recognition.