Indi, a social customer influencer platform, received a strategic investment from Cambridge Companies SPG, a Newport Beach based strategic opportunity investment firm specializing in scaling emerging consumer food and beverage brands.
The amount of the deal was not disclosed.
The company will use the proceeds to expand its reach to consumer brands within the Cambridge Companies SPG portfolio.
Led by Neel Grover – Founder and CEO, Greg Giraudi – Founder and President, John Jackson – Founder and CIO/CPO, Brian Cunningham – Founder and CTO, Indi provides a platform for brands to engage directly with consumers and drive word of mouth sales. Users can leverage their own content and share with their audience to push awareness for a product or service, but also receive compensation for each “viral” post. Indi’s platform enables consumers to generate their own content for their followers.
The platform is used by companies including Starbucks, Macy’s, Denver Broncos, “America’s Got Talent,” Sacramento Kings and more.