FanAI Inc., a Santa Monica, CA-based provider of an AI driven esports audience monetization platform, closed a $2.5M funding round.
The round, which brought total funding to $4.5M to date, was led by Courtside Ventures and CRCM Ventures, with participation from BITKRAFT Esports Ventures, BDS Capital, Catalyst Sports, Deep Space Ventures, Everblue Management, Greycroft GC Tracker Fund, M Ventures, Rosecliff Ventures, and Sterling VC.
The company intends to use the funds to expand the product and data science teams and round out the client engagement structure needed to support growth.
Led by Johannes Waldstein, founder & CEO, FanAI provides esports teams, leagues, game publishers, event organizers, broadcasters, agencies and brands with a platform to understand, grow, predict and monetize esports audiences by analyzing purchasing behavior, psychographic, social and demographic information.
The platform is already in use by top teams and leagues including Cloud9, OpTic Gaming, Overwatch League’s LA Valiant and NYXL, and Cav’s Legion GC – the Cleveland Cavaliers’ NBA2K League team.