Eyechronic, a marketing platform for cannabis dispensaries and brands, secured $3m in Series A funding.
Backers included Tuatara Capital, L.P.
The new funding, which brings Eyechronic’s total amount of capital raised to $5.25m, will enable the company to penetrate new markets including California, which launched its adult-use cannabis program on January 1, 2018.
Led by co-founder and CEO Jeremy Jacobs, Eyechronic is an ad-based television network broadcasting real-time content on large television screens placed in legal cannabis dispensaries across the U.S. The network content aims to maximize effectiveness, increase revenue and awareness and keep customers engaged through social media walls, trivia questions, weekly educational segments and recent news relevant to the cannabis community.