Even Financial, a New York, NY-based technology platform powering financial services online, secured a $3m strategic investment round.
The round, which brought over $9m in funding to date, included American Express Ventures, the strategic investment unit of American Express, as well as Plug & Play and Arab Angels.
The company intends to use the funds to advance its proprietary technology.
Led by Phillip Rosen, CEO, Even Financial provides a analytics and insight proprietary technology platform, which allows financial institutions and other partners to scale customer acquisition via an API matching qualified consumers with the right financial products and services in real-time.
The platform is used today by some of the leading online financial institutions, as well as an affiliate network of over 150 websites and apps that market personal finance products to consumers.