Adikteev, a Paris, France-based mobile marketing platform, secured $12m in Series B funding.
The round was led by Ring Capital and BNP Developpement with participation from ISAI, Ventech and Laurent Asscher.
The company intends to use the funds to strengthen research and development efforts, as well as accelerate international expansion, particularly in the U.S.
Led by Xavier Mariani, CEO, Adikteev provides advertisers and app developers with a mobile marketing platform which combines retargeting with dynamic creative optimization (DCO) and playable ads.
The company, which has offices in Berlin, New York City, and San Francisco, has developed 3,000 digital campaigns for more than 500 customers, including U.S.-based Audible, Shopbop, Marvel, Thredup and Yelp as well as several of the top French advertisers and media outlets — the Marie-Claire Group, L’Express, CCM Benchmark and Liberation, among others.