3radical, a UK-based developer of an audience engagement platform Voco, raised £3m in funding.
The UK backers were not disclosed.
The company intends to use the funds to strengthen the management team, continue to develop the technology and expand its business reach into existing and new markets.
Founded by British technology entrepreneurs David Eldridge and Mike Talbot, 3radical develops Voco, an engagement platform that enables brands to connect with audiences in a new way with real-time, interactive digital experiences and games across multiple channels.
Customers include major brands such as Zizzi, Matalan, Foxy Bingo, DBS and National Australia Bank.
The team also includes David Newberry, Chief Marketing Officer, and Rachel Swann, European Commercial Director.
The company is based in UK, Singapore, Australia and North America.