Wag! Raises $300M Investment from SoftBank Vision Fund

Hilary Schneider, CEO of Wag!, with her two Black Russian Terriers, Sadie & Zoe (PRNewsfoto/Wag!)

Wag!, an on-demand mobile dog walking and dog care service, raised $300m in funding.

The commitment came from the SoftBank Vision Fund. In connection with the investment in Wag!, Jeffrey Housenbold, SoftBank Investment Advisers Managing Partner, will become Chairman of the Board of Directors.
Ted Fike, a senior investor at SoftBank Investment Advisers, will also join the Board.

The company will use the funds to enhance its technology and service offerings.

Co-founded in 2015 by brothers Joshua and Jonathan Viner, and led by newly appointed CEO Hilary Schneider, Wag! is an on-demand dog walking and boarding app with service available 24 hours a day. Walks (which are insured) last 30 or 60 minutes and walkers pass a thorough vetting process before being invited to walk dogs on the platform. Launched in Los Angeles and New York City, the service is now present in more than 100 cities nationwide.

Most recently, Schneider, a dog lover and parent of two Russian Black Terriers, Sadie and Zoe, served as CEO of LifeLock, an identity theft protection company. She joined LifeLock before it went public and served through LifeLock’s sale to Symantec for $2.3 billion in March 2017.
Prior to LifeLock, she was Executive Vice President of Yahoo! Americas and EVP of Knight Ridder.

Prior to the SoftBank Vision Fund’s current investment, Wag! had raised approximately $68 in previous fundraising rounds from Battery Ventures, General Catalyst, Sherpa Capital, Bullpen Capital, and Freestyle Capital.



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