Vizbee, a NYC-based cross-platform casting and data company, received a funding round of undisclosed amount.
Backers included strategic investors Turner, a Time Warner company, and TEGNA Inc. (NYSE: TGNA), as well as existing investors Core Capital, Armory Square Ventures, Kinetic Ventures and New Enterprise Associates.
Co-founded by Darren Feher (Former CEO, Conviva and CTO, NBCU) and Prashanth Pappu (Former SVP Product Marketing, Unicorn Media and Head of Products, Conviva), Vizbee is a B2B mobile to TV continuity platform to acquire new audiences and increase digital viewing on all connected TVs and streaming boxes. With Vizbee, publisher mobile apps automatically detect TVs and, with one tap, install and launch apps that stream to the TV where engagement is higher than on phone.
Through its DeviceGraph, Vizbee further enhances marketing and promotion with targeted “Tap-to-TV” direct response campaigns in social that can include interactive ads or commerce opportunities on phone while viewing on screen.