Skyword, a Boston, MA-based content marketing software and services company, raised $25m in growth equity funding.
Rho Acceleration, a division of Rho Capital Partners, made the investment. As part of the transaction, George Bitar, Doug McCormick and Mark Roehrenbeck of Rho will join Skyword’s Board of Directors.
The company, which also established an additional $5m working capital line with Cambridge Trust, will use the proceeds to accelerate growth and product innovation.
Founded in 2010 and led by Tom Gerace, CEO, Skyword provides a content marketing software and services platform for brands to produce, optimize, manage, and promote content at any scale to create personalized relationships.
Customers have created and published more than one million original stories as articles, videos, images, infographics, podcasts, and animations on the Platform.
Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers to help clients conduct their content marketing programs.
Clients include Abbott Laboratories, ADP, AutoTrader, GE Health, Glenmede, Groupon, HortonWorks, HP, Lahey Health, IBM, and other B2B and B2C brands.
The company’s technology center is located in Pittsburgh, PA.