Showpad, a Ghent, Belgium- and Chicago, IL-based sales and marketing success platform, secured $25m in additional Series C funding.
Insight Venture Partners made the investment.
The company intends to use the funds to expand in new markets and continue its product development efforts.
Led by Pieterjan Bouten, CEO, and Louis Jonckheere, CPO and co-founder, Showpad provides a sales enablement platform for marketers to maximize their impact on sales and sales teams to have more relevant conversations with their customers and prospects.
In 2017, the company launched the North American headquarters in Chicago and made key executive hires to further its North American expansion, including Jason Holmes as President and COO, Gauri Chawla as Head of Business Development and Alliances and Theresa O’Neil as Vice President of Marketing.
Founded in 2011, the company has additional offices in San Francisco, Portland and London, and serves more than 1,000 companies around the world, including Johnson & Johnson, Fujifilm, Audi, BASF, Dow Chemical and Kimberly-Clark.