Shelfbucks, an Austin, Texas-based provider of a merchandising supply chain platform, raised $9m in Series B funding.
The company intends to use the funds for nationwide rollouts of its platform.
Led by CEO Erik McMillan, Shelfbucks provides an in-store merchandising supply chain optimization platform, enabling retail and CPG brand customers to realize additional revenue and brand equity from in-store marketing programs through actionable insights that lead to informed merchandising decisions and shopper experiences.
The company has also edded two new members to its board of directors:
– Bernie Brennan is the former chairman of The National Retail Federation and served as CEO of Montgomery Ward, and
– Tom Dammeyer, a Shelfbucks investor and president of CAC LLC, a private investment company based in San Diego.