Refract, a Newcastle, UK-based-based sales coaching platform, secured an additional funding round of undisclosed amount.
Mercia Fund Managers made the investment, which follows an initial funding round from Mercia and the Finance For Business North East Technology Fund at the beginning of 2017.
The company will use the funds to further develop its product and its team.
Established in 2015 by CEO Kevin Beales, Refract provides a software as a service (SaaS) platform that provides managers with insight into their team’s sales conversations, helping them understand what top performers do differently, identify and remedy missed opportunities and build a library of best practice by ‘tagging’ decisive moments within calls or meetings.
The company has a global customer base which includes VMWare, SumTotal, Dice and Tata Steel as well as a host of sales thought leaders.