Paytronix Systems, Inc., a Newton, MA-based provider of loyalty, rewards, gift, mobile applications, and guest engagement analytics software, received a $65m growth equity investment.
Great Hill Partners, a Boston-based private equity firm focused on investments in high-growth mid-market companies, made the investment.
The company will use the funds to accelerate the development of the technology, expand its product suite and geographic presence.
Founded in 2001 by Andrew Robbins and Matt d’Arbeloff, Paytronix provides a SaaS customer experience management (‘CXM’) software platform (loyalty, reward, gift, mobile applications and data insights) for restaurants and convenience store brands.
The company serves more than 330 customers and 16,000 store locations generating $18 billion in guest spend.