Outside Financial Raises $1.5M in Seed Funding

Outside Financial, LLC, a Richmond, Va.-based financial technology company focused on improving the auto financing experience, raised $1.5M in seed funding.

The capital was raised in a “friends and family round” led by Seven Turns, LLC, a private investment firm controlled by Outside Financial’s CEO, Jon Friedland, and his wife, Shaiza Rizavi.

The company will use the funds to launch its platform, including to enhance its comprehensive library of educational content and proprietary tools, fill out its team of professionals, and reach new consumers.

Led by Sonia Steinway, President, Outside Financial offers an online platform for consumers to understand car buying, financing, and owning so they can arrange the right loan for themselves, on their time. It allows customers to secure financing for new or used vehicles, as well as to refinance existing auto loans.



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