Origami Logic, a Mountain View, CA-based provider of marketing performance measurement solutions, closed a $15.2m financing round.
The round was co-led by Viola Ventures and Saban Ventures, with participation from existing investors.
The company intends to use the funds to increase its marketing and sales efforts and expand the platform’s advanced machine learning and analytics capabilities.
With global marketing spend expected to have passed 1 trillion dollars in 2017, there is a lot at stake so advertisers are putting transparency on the top of their 2018 to-do lists.
Led by CEO and Co-Founder Opher Kahane, Origami Logic is a marketing analytics company that allows teams to master marketing performance by letting them see what’s working and what’s not and optimize their efforts. Thousands of marketers and global brands, including P&G, AB InBev, Diageo and Kellogg’s, use Origami Logic to unify and refine their marketing data, across every channel and platform.