Muscle Food Receives £10M Investment from BGF

Muscle Food, a UK-based healthy eating company, received a £10m investment from BGF.

BGF, which has backed close to 200 companies in the UK & Ireland, has taken a minority equity stake in the group.

The funding will be used to establish a second base in Europe and develop the group’s online platform.

Set up in 2013 by CEO Darren Beale, Muscle Food sells lean meats, high-protein food and sports supplements to fitness enthusiasts, bodybuilders and athletes and a broader customer base of health and cost-conscious eaters in the UK and Europe. The company’s own-branded foods – predominantly including meats, seafood, eggs and snacks – and “Live Clean” meal boxes have been delivered to over half a million homes across Britain. Earlier this year, Muscle Food began selling its range of products – including Protein Pizza, the UK’s fifth largest pizza brand – in Sainsbury’s and will be launching in Morrisons this month.

Sales reached £45m in the year to 31 March 2017, up from £14m in 2015.



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