MediaRadar, a NYC-based advertising intelligence company, raised an undisclosed funding round.
Frontier Capital, a Charlotte-based growth equity firm focused exclusively on software and tech-enabled business services companies, made the investment. In conjunction with the funding, Michael Ramich, partner at Frontier Capital, will be joining the MediaRadar board.
The company intends to use the funds to continue to innovate and accelerate growth.
Led by Todd Krizelman, CEO & Co-Founder, MediaRadar offers a suite of tools that provides sales intelligence (actionable competitive insights, brand analysis, and prospecting reports) directly to media ad sales personnel and new business development executives at agencies. The company tailors its products to support broadcasters, dotcoms, ad tech companies, magazines, newspapers, and mobile media companies.
The platform’s intelligence capabilities are powered by a proprietary combination of AI and machine learning.