Lovepop, a Boston, MA-based technology company focused on the greeting card and social expression company industry, raised $12.5m in Series A funding.
The round was led by Highland Capital Partners with participation from return investors Accomplice, Wayfair CEO and co-founder Niraj Shah, Crashlytics founder Wayne Chang, DraftKings CEO and co-founder Jason Robins, and Bain Capital’s Bob White. In conjunction with the financing, Lycos founder and Highland Capital Partners, General Partner, Bob Davis, will join Lovepop’s Board of Directors.
The company plans to use this funding to continue to build out their technology, marketing, and design teams, invest in their manufacturing and operations, and scale their custom wedding invitation business.
Founded in 2014 by former ship designers and college classmates John Wise and Wombi Rose while attending Harvard Business School, Lovepop aims to innovate the $7B traditional greeting card industry through the deployment of creative technology tools, both licensed and proprietary content, and omni-channel distribution. The company’s products are available at www.lovepop.com, at hundreds of specialty retailers, and at over 15 company-owned retail locations. Also, Lovepop recently introduced a complete line of wedding invitations.
The company, which nearly tripled in size, growing to become a 600-person global team in 2017, has also announced the addition of Diane Swint as the General Manager, Consumer Business.