Havenly, a Denver, CO–based home interior decorating and e-commerce company, closed a $12.5m Series B round of financing.
The round was led by existing investor Foundry Group with participation from existing and new investors including Industry Ventures, Chicago Ventures, and Kickstart Fund.
The company plans to use the new round to to grow its Denver-based team, add new designers nationwide and further develop its data-driven e-commerce technology.
Launched in 2014 by Lee Mayer, CEO, Havenly pairs clients with screened and trained interior designers with packages starting at $79. To match people with designers and the best products, clients complete their personal style quiz, with 210 potential unique outcomes, in order to target a person’s individual design style. Designers use the client’s style data and an additional 49 data points about the customer’s preferences to create a personalized design and rendering that suits the customer’s style, sourcing the perfect items from its 400+ furnishing partners’ ten million products.
In 2017, the company also launched a free design service, Design Quickie, via web and the Havenly iOS app where clients can ask real designers questions about updating and elevating their spaces.
Havenly has also expanded its offerings with the launch of Registry by Havenly.