Grove Collaborative, a San Francisco, CA-based natural home focused platform, delivering products directly to consumers, closed a $35m Series C financing.
The round, which brings the total equity capital raised to over $60m, was led by Norwest Venture Partners with participation from existing investors Mayfield Fund, MHS Capital, Bullpen Capital, NextView Ventures, Serious Change and John Replogle. In conjunction with the funding, Jeff Crowe, a managing partner at Norwest Venture Partners, joined Grove Collaborative’s board of directors.
The company will use the funding to bring its products to more households, expand the product offering, and launch new products.
Launched in 2016 by CEO Stuart Landesberg, Grove Collaborative is a digitally native brand with its own direct-to-consumer e-commerce platform for natural home and personal care products from a curated selection of third-party brands like Seventh Generation, Mrs. Meyer’s, method, and Acure. Grove’s own Flagship brand is only available at Grove.co.
Grove is a Certified B Corporation, which prioritizes social, environmental, and community wellbeing as well as profit.