Counter Brands, LLC, – parent company of Beautycounter, a Santa Monica, CA-based provider of skin care and cosmetic products, received a strategic investment from family office Mousse Partners Limited.
In conjunction with the investment, Parker Hayden, Managing Director and Head of U.S. Private Equity at Mousse Partners, will join Beautycounter’s Board of Directors. TPG Growth also participated in this round of financing, whose amount was not disclosed.
The investment will accelerate the company’s strategic initiatives, including the development of the omni-channel business, and provide capital for investments in technology as well as digital and brand marketing.
Founded by CEO Gregg Renfrew in 2011, Beautycounter has developed and distributes nearly 130 products across skin care, color cosmetics, advanced anti-aging, kids, baby and personal care collections, which are currently sold through a multi-channel distribution platform including a network of independent consultants, e-commerce, and strategic retail partners.