Throtle, a NJ-based data onboarding company focused on deterministic identity resolution, raised a Series B funding of undisclosed amount.
The round was led by global credit risk and information solutions provider TransUnion, with participation from Auren Hoffman, the founder and former CEO of LiveRamp.
The company will use the funds to expand its growth and development efforts.
Founded in late 2015 by Paul Chachko, CEO, Throtle is a data onboarding company focused on deterministic matching, identity resolution, and closed loop enablement for brands and companies to run their omnichannel marketing efforts. The company now has 45 employees and offices in New Jersey, New York, and Maryland.
In conjunction with the Series B financing, industry veteran and innovator David Moore joined Throtle’s board of directors. Moore was the founder and CEO of 24/7 Media, acquired by WPP in 2007. He has more than 35 years of experience in digital and media technology, including his current roles as chairman of Xaxis and president of WPP Digital.