Intechnica Limited, a Manchester, UK-based business that provides scalable software solutions to manage high and variable website traffic demand, including the removal of unwanted traffic from bots, crawlers and spiders, raised £5.0m in funding.
The round includes a a £3.5m direct investment from Mercia Technologies (which brings its direct shareholding to 24.3%).
The company intends to use the funds to scale its TrafficDefender product suite, and boost its sales and marketing resources, including overseas expansion.
Led by Jeremy Gidlow, Managing Director, Intechnica aims to eliminate the problem of automated non-human activity on web sites by providing TrafficDefender, a product suite that manages both human and bot traffic to ensure continual positive customer interactions.
The company has a client base including Ted Baker, ao.com, Pets at Home and Avis, among others.