ForceManager, a Barcelona, Spain-based provider of a mobile sales assistant app, raised $12m in Series B financing.
The round, which brings the total amount of funding raised to date to approx. $15.75m, was led by AXA Strategic Ventures, with participation from Nauta Capital, Sabadell, SIE, and Histemi.
The company intends to use the new funds for further product development to improve its conversational AI technology and expand globally.
Founded in 2011 by Oscar Macia and Xavier Bisbal, ForceManager provides a mobile-first, fully-integrated sales force automation and CRM solution, which is designed to provide a smart solution for field sales representatives.