Fiit, a London, UK-based social workout app, raised £2.4m in seed funding.
The round was led by Connect Ventures with participation from JamJar Investors, Rooks Nest Ventures and Westminster Capital.
The company intends to use the funds to expand its community and continue to develop the platform.
Led by Daniel Shellard, Fiit provides a fitness platform that enables people to choose from a large variety of specialist classes — from HIIT to Hatha — taught by the world’s favourite fitness instructors, via a mobile application that connects to a TV. A strap worn across the chest (in the image below) tracks performance and allows people to compete against themself and others.
The platform is set to launch early next year.