Didja, a Mountain View, CA-based technology company dedicated to augmenting the television experience, secured an additional $12m in funding.
The round, which brings total capital raised to date to $22m, was led by Vestech Partners, with participation from other angel investors and family offices.
The company intends to use the funds to expand its app to new markets, with Los Angeles availability expected for early 2018.
Led by Jim Long, CEO, Didja specializes in consumer apps that enables users engage with live linear television. Its LocalBTV is an app that brings access to local broadcast TV programming to viewers in a mobile experience. LocalBTV is available in Phoenix, AZ and in the greater San Francisco Bay Area, where BayAreaBTV is enhancing the local broadcast TV experience for an estimated 2.7 million households in the 11-county region. Currently, BayAreaBTV has 35 local channels and is continuing to expand its offering regularly.
The company also provides a hybrid cloud platform designed to enable broadcasters, networks and content owners to expand their revenues while both improving the experience of fans and enabling a more direct consumer relationship.
The LocalBTV app can be downloaded in the iTunes store and Google Play store.