Yotpo, a NYC-based user-generated content marketing platform, completed a $51m Series D financing round.
The round, which brings total funding to $101m, was led by Access Industries (ClalTech), with participation from existing investors Bessemer Venture Partners, Marker LLC, Vintage Partners, Blumberg Capital, Rhodium and 2B Angels and new investor Vertex Ventures. In conjunction with the funding, Daniel Shinar, Access Industries’ Head of Israeli tech investments and ClalTech CEO, will join Yotpo’s Board of Directors.
The company intends to use the funds for product innovation, especially in artificial intelligence and machine learning, and continue global expansion, with the opening of a second US office in Salt Lake and the addition of 150 employees, to bring total headcount to over 400, across their Tel Aviv, New York, and London offices.
Led by CEO Tomer Tagrin, Yotpo provides an integrated solution that lets brands collect, curate, manage, and respond to every type of user-generated content from a single platform. Through a combination of technology, integrations, and partnerships, the platform gives businesses the ability to leverage customer content throughout the buyer journey to increase trust, social proof, and sales.
With Yotpo, businesses can collect customer content like reviews, photos, and Q&A and use it to build their brand and customer experience.
Thousands of brands including TYR, Staples, MVMT Watches, UnTUCKit, Brooklinen, and Everlast, are using Yotpo.