Vitl, a London, UK-based personalized nutrition platform, raised £550k in funding.
The round was led by the Angel CoFund with participation from Zoopla CEO Alex Chesterman and Bulldog CEO Simon Duffy.
The company will use the funds to expand functionality as well as broaden its product range to include meal plans and diagnostic services.
Led by Jonathan Relph, founder and CEO, Vitl uses uses advanced diagnostic technology to create tailor-made nutritional solutions based on a user’s unique profile.
Users complete a short consultation in the app or on the web, which has been developed in partnership with a panel of nutritional experts. The platform then uses artificial intelligence to analyze their data and generate personalized supplement and nutritional recommendations.
The Essentials range of high-quality vitamin solutions are also sold through retailers across the UK, Europe and the US. All VITL products are sustainably sourced, non-GMO and filler free to ensure maximum absorption.