TrackStreet, a Santa Barbara, Calif.-based automated SaaS-based eCommerce monitoring platform that give brands and manufacturers visibility and control over how and where their products are sold online, raised $2m in seed funding.
The round was led by Okapi Capital, with participation from Stage Venture Partners, SaaS Capital and several angel investors, including eCommerce-related company founders, CEOs and executives.
The company intends to use the funds to further develop its proprietary AI-based technology, extend its marketplace analytics and automated brand protection platform and accelerate market momentum.
Led by Andrew Schydlowsky, Founder and CEO, TrackStreet provides SaaS-based brand protection and expansion technologies used by over 100 brands to protect brand value, enforce distribution policies and increase channel sales. Brands use the platform to track reseller activity across eCommerce websites and online marketplaces, including Amazon, eBay, Walmart and more.
The solution ingests data from more than a quarter of a billion eCommerce-related Web pages per day. Using its proprietary AI (Artificial Intelligence) systems, TrackStreet compares this data to the brand’s established policies, to provide up-to-date market visibility data on the distribution of product sales across the Internet. TrackStreet then acts upon the data in accordance with the brand’s policies to automate detection and enforcement of price policy (MRP, MAP, UPP) violations, track product reviews and enforce a range of brand protection policies at scale.
Customers can also access detailed analytics about reseller sales and inventory across the Internet and manage resellers through an integrated dealer portal, authorized dealer badging solution and TrackStreet Content Everywhere™, which dynamically updates the brand’s product web content across authorized eCommerce partner networks, so information is always accurate and up-to-date.