Tiff’s Treats, an Austin, TX–based creator of the warm cookie delivery concept, raised $25m in Series D funding.
The round was led by investment funds managed by Morgan Stanley Expansion Capital, the growth-focused private investment platform within Morgan Stanley Investment Management. As part of the investment, Lincoln Isetta, Managing Director, Morgan Stanley Expansion Capital, will join Tiff’s Treats’ Board of Directors.
Morgan Stanley joined institutional and individual investors including Dallas-based CIC Partners, which led the company’s Series C round, and private equity firm Capstar Partners, which led the company’s Series B financing.
Other advisors and investors include the current mayor of Dallas, and former executives at Starbucks, Whole Foods, Papa Johns, Pizza Hut, Windsor Quality Food Company and Zales.
The company intends to use the funds for further national expansion, continued investment in its technology ordering and delivery platform, as well as support of key new senior management hires.
Founded in 1999 by Leon and Tiffany Taylor Chen, Tiff’s Treats makes and delivers classic, baked-to-order cookies and brownies straight to the home or office in about an hour in a white box complete with a colorful ribbon. Customers can order via phone, online or via the Tiff’s Treats app,
The company now has 34 stores in Texas and Georgia, with more than 700 employees.