Rollick Outdoor, Inc., an Austin, TX-based marketing platform for retailers and manufacturers to provide an individualized online and in-store experience, raised $5.6m in seed funding.
The round was led by Silverton Partners, with participation from Autotech Ventures, Troy Capital Partners, Capital Factory and Brett Hurt. In conjunction with the funding, Morgan Flager, General Partner at Silverton Partners, will join Rollick’s Board of Directors. Alexei Andreev, Managing Director of AutoTech Ventures, will be joining the Rollick Board of Directors as an Observer.
The company intends to use the funds to hire additional sales and support employees in Austin, and support a national rollout in the first quarter of 2018.
Led by Bernie Brenner, CEO, Amit Maheshwari, President, and Mike Timmons, COO, Rollick provides a marketing platform for retailers and manufacturers to provide an individualized, online and in-store experience for the powersports, RV and marine industries and drive loyal buyers into a retail established network.
The company is launching in pilot markets including central Texas through the rest of 2017.